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St. Moritz – glamorous, elegant and steeped in tradition
St. Moritz is one of the most tradition-steeped holiday resorts around. Even its name is protected as a quality brand and all over the world is equated with style, elegance and class. According to legend, St. Moritz was the birthplace of winter tourism in the Alps (1864), and it has also hosted two Olympic Winter Games (1928 & 1948), including the FIS Alpine World Ski Championship in 2017, an event that was hosted here for the fifth time. In future, too, St. Moritz will continue to act as THE venue for major sport- and cultural events. Nevertheless,
St. Moritz originally owes its importance to its mineral springs, which people have been flocking to for over 3,000 years and which did much to establish the village early on as a summer health resort. Nowadays, St. Moritz is a guarantee in both summer and winter for superlative leisure and sporting activities, cultural highlights, varied shopping facilities and world-class events.
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