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Ginori Apartment - Luxury property in the heart of Florence

Bedrooms 2
Separate WC's1
Property type apartment
Minimum Stay 4 - 6 nights
Popular Features
  • Internet
  • Washing Machine
  • Air Conditioning
  • Fireplace
  • Hot Tub
  • children welcome


About the property

2 bedrooms, 2 full bathrooms, 1 half bathroom, sleeps 6

This charming apartment is located on Via dei Ginori, in the historic centre of Florence, in a 15th century building which belonged to the Ginori family, a noble Florentine dynasty. 

If you wish to live in a historical and classic Florentine house with all modern amenities, this is an unique opportunity: wooden ceiling beams, Florentine “cotto” (terracotta) floors, “pietra serena” stone doorposts, a 15th century frescoed frieze in the master bedroom and a noble stone emblem in the living room where there is also a wonderful fireplace. 

This apartment is located on the 2nd and top floor (without a lift) and is composed of a living room (with two sofas that can be set up as two single beds), a kitchenette, a bedroom with a King bed (180 x 200 cm, it can be split and set up as two single beds) and an en suite bathroom with a jacuzzi tub, a bedroom with two single beds and an en suite bathroom with a shower, and an half bath off the living room. Finally there is also a small terrace with plants and flowers.

The property overlooks large and sunny courtyards.

The size of the apartment is about 120 square meters (1300 square feet).

The apartment includes air-conditioning and heating system, fully equipped kitchenette, free WiFi Internet connection, 3 satellite TVs, telephone (local and incoming calls only), CD and DVD player, a washing machine, a clothes dryer, iron and board, 2 hairdryers and a safe.

You will be able to enjoy a little music and video library and to consult many art and guide books about Florence and Tuscany during your stay.

The property is provided with top quality features like Frette linens and towels, Simmons mattresses, DaunenStep duvets (in winter), a just renovated silent Teuco whirlpool tub, Dr Vranjes home fragrances, Nespresso coffee machine.

We’re proud to have been reviewed by “The Times”, on November 26th 2011, as one of the 20 best apartments in Europe.

'Twenty best winter apartments in Europe'

“For a glimpse of traditional Florentine life and decor, book a stay in the Ginori apartment, which has retained its wooden beams, “cotto” (terracotta) floors and a 15th-century frescoed frieze in the bedroom. Centrally located, with all the big draws just a short walk away, the apartment also has a small terrace for post-sightseeing apéritifs and a luxury whirlpool bath to soothe aching feet.”

Minimum stay: 4 to 6 nights depending on the season.

The rates include: all the utilities consumptions (water, gas and electricity), WiFi Internet connection, linens, towels, final cleaning and all taxes including Florence Tourist Tax.

Only one set of keys is provided.

Account is required to confirm your reservation.

Balance must be paid by credit card 30 days prior to check-in.

Cancellations will not receive a refund.

Security deposit of 300 € is required. This amount will be refunded in full upon check-out if there’re no damages.

The photocopies of yours passports are required at check-in.

Check-in and check-out time: unless otherwise stated, the earliest check-in time is 14:00 (2:00 p.m.) and the latest check-out time is 10:00 a.m. However, if possible, you may check in and check out at the time which is more convenient to you, just ask us.

To check in after 20:00 (8:00 p.m.) or check out before 07:30 a.m., you will be asked to pay 30 € extra.

Website: For conditions, detailed prices and more informations, please, visit our website below!

More Details

Member since: 2008
Speaks English, Italian
Response time:
Within a few hours
Response rate:
Calendar last updated:
22 March, 2017

Guestbook comments from the owner

This apartment was the perfect final stop during our trip to Italy. It was finished with beautiful artwork, and lovely amenities were everywhere! Our group of 4 women found it very comfortable and the absolute perfect location for all the must-sees in Florence. It was truly a delightful surprise. Maria and Rita were the best to work with. Thank you for making our visit in Florence even more special. We would love to return!
Oct 2015
  • 1 of 1


Accommodation and facilities for this holiday apartment in Duomo in Florence

Property Type:
  • apartment
  • floor 2
Building Type:
  • building
  • Self-catering
Floor Area:
  • 120 m²
House Rules:
  • Max. occupancy 6
  • children welcome
Location Type:
  • city centre
  • Family
  • Historic
  • Romantic
  • Tourist Attractions
  • Air Conditioning
  • Basic Soaps
  • Clothes Dryer
  • Fireplace
  • Hair Dryer
  • Heating
  • Internet
  • Iron & Board
  • Laundry Soap
  • Linens Provided
  • Living Room
  • Local Activities Guide
  • Local Maps
  • Paper Towels
  • Safe
  • Shampoo
  • Sofa Bed
  • Telephone ...
  • Toilet Paper
  • Towels Provided
  • Washing Machine
  • Wireless Internet
  • 4 Ring Stove
  • Blender
  • Coffee Maker ...
  • Cooking Utensils
  • Dishes & Utensils
  • Freezer
  • Ice Maker
  • Kitchen
  • Kitchenette
  • Microwave
  • Oven
  • Pantry Items
  • Refrigerator
  • Hob
  • Stove
  • Toaster
  • Child's Highchair
  • Dining
  • Dining Area
  • seating for 6 people
  • 2 Bathrooms
  • 1 Separate WC
  • Bathroom 1 - Toilet , Jacuzzi , Bidet
    Bathroom 2 - Toilet , Shower Enclosure , Bidet
    Bathroom 3 - Toilet
  • Master bathroom: jacuzzi tub Second bathroom: shower
  • 2 Bedrooms, Sleeps 6
  • Bedroom 1 - 1 Extra Lg. Double Bed
    Bedroom 2 - 2 Single Bed
    Living room - 2 Sofa bed/Futon , The green and the violet sofas can be set up as beds
  • Master bedroom: King bed, can be split and set up as 2 single beds. Second bedroom: 2 single beds.
  • Books ...
  • CD Player
  • DVD Player
  • Music Library
  • Radio
  • Satellite / Cable ...
  • Stereo ...
  • Television ...
  • Video Library
  • Terrace ...
  • Terrace
  • 2 garden chairs
  • wheelchair inaccessible
Pool / Spa:
  • Hot Tub ...
  • Jacuzzi
  • botanical garden
  • churches
  • cinemas
  • library
  • live theatre
  • museums
  • restaurants
  • ruins
  • synagogues
  • winery tours
Leisure Activities:
  • antique hunting
  • outlet shopping
  • photography
  • scenic drives
  • Shopping
  • sight seeing
  • walking
Local Services & Businesses:
  • ATM/bank
  • fitness centre
  • groceries
  • hospital
  • medical services


Wonderful! 4.9/5 -
(85 traveller reviews)

Ginori Apartment - Luxury property in the heart of Florence
average rating of 4.929412 based on 86 reviews
Greensboro, North Carolina, USA

Florence at its Best

  • 5 of 5

We are well traveled and luxury hotels are the norm for us. Even with that background, this apartment impressed me more than even the best hotels in New York. A combination of great space, perfect location, and a luxurious décor is just the beginning. There was an element of professionalism that exceeded even my high expectations. Every detail was considered by these owners, yet it is oddly very affordable at the same time. If you double your prices, I’ll still be back. It was truly an experience of a lifetime. I have never had a better experience….anywhere. Brenda, North Carolina, USA

  • Review Submitted: Jul 22, 2009
  • Date of Stay: Jun 2009
  • Source: HomeAway
Owner's Response: Your review gratifies me so much because, beside my care in the things that can simplify the stay in Florence, I put my personal passion in the décor hoping to exite an emotion in the guest. Thank you very very much for your wonderful feedback, I really hope that you will come back soon!
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31 0

A wonderful ten days at Rita's lovely apartment.

  • 5 of 5

Rita's property is a gem with a wonderful location. The property is exactly as described. The bathrooms are brand new, modern, and beautiful. The Master bedroom is huge and the beds are all comfortable. My daughter came down with the flu on our last night there and we were fortunate that this apt was available for another three nights. Rita was helpful and accommodating and wonderful to work with. There are great restaurants near by and fantastic a bistro just outside the apartment door that we used quite often for coffee and the best desserts. If you are looking for a quiet apartment this is the one. The windows all overlook courtyards so there is literally no noise. The terrace is adorable and again quiet!

Clean and pretty with everything needed for a wonderful stay. We were there for ten days and would have stayed longer if we could! Rita had a taxi waiting for us upon our departure. First class all the way. Thank you Rita!!

  • Review Submitted: Feb 8, 2017
  • Date of Stay: Jan 2017
  • Source: VRBO, from HomeAway
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Best apartment ever!

  • 5 of 5

My family of 5 couldn't have been happier staying at the Ginori apartment!! Out of five different apartments on our trip this was our very favorite. The pictures looked great online but I was shocked when we arrived because it was better than I could've hoped. The apartment is so big and everywhere you look is beautiful!

The bedrooms are very roomy and a good distance away from each other which was nice after being together so much. Master bedroom and bathroom are huge! After hours of touring we all enjoyed hanging out in the front room because there was such good seating and it was so pretty.

Two and a half bathrooms added to all the roominess as well and was so nice when we had five people trying to get ready at once. Kitchen area is the only small spot but we were only eating in for breakfast (toast, cereal and hot chocolate) and the dining room table is very large. Loved the washer and dryer to catch up on some laundry.

Ginori Apartment is in an incredible location and just a couple minutes walk to the Duomo & Baptistry. Loved walking by the Medici Palace every day and wonderful places to eat all around as well.

Can't say enough about this wonderful apartment and I hope to be back again soon! Ciao!!

  • Review Submitted: Nov 6, 2016
  • Date of Stay: Oct 2016
  • Source: HomeAway
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Stewarton, Ayrshire, Scotland

Fabulous accommodation - perfect location

  • 5 of 5

Rita was great to deal with. The apartment was wonderful. Furnished beautifully. Every comfort and spotlessly clean. Perfect location. Only a few minutes walk from the Duomo. Restaurants and supermarkets nearby. Short walk to Ponte Vecchio and train station. The perfect area to stay in. Would have no hesitation in recommending this apartment.. First class.

  • Review Submitted: Oct 24, 2016
  • Date of Stay: Oct 2016
  • Source: HomeAway
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Lovely Apartment Great Location

  • 5 of 5

This lovely apartment in the beautiful city of Florence was our home for a week in October. The pictures accurately depict the property. It is very large and comfortable with tasteful decor and furnishings. No detail has been overlooked. The lovely terrace is an added bonus as a place to enjoy a coffee or glass of wine. The apartment is centrally located within about a 15 min. walk to the train station and all of Florence's many attractions. The area abounds with shops, cafes and restaurants. The owner, Rita, is easy to deal with and happy to help with any need. One word of caution though.. It is an old building, which adds to the charm, but there is no elevator and a bit of a hike up four sets of stairs. This could be a problem for an older person with a heavy bag! However, totally worth it when you get there. Oh, it is also very quiet, so nice after a long day of sightseeing. I would definitely recommend this property and hope to return there again my self. Kathy B. Vancouver.

  • Review Submitted: Oct 8, 2016
  • Date of Stay: Sep 2016
  • Source: VRBO, from HomeAway
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1 0
San Francisco, California

Luxury apartment close to everything

  • 5 of 5

The apartment is fabulous. The location is 2 minute walk to duomo. Kitchen is extremely small so don't plan to cook there. Be advised that they only offer 1 set of keys to the guests! This was an issue for us since we were 4 adult friends with different plans throughout the day. When I explained they offered 1 additional set to use so be sure to ask in advance unless you are doing everything together. Also be advised that the apartment is up 5 flights of stairs with no lift!!! If you have much luggage this is not a good option as no one was there to help carry bags on arrival. Also they buzzed us in but no one came down to show us where the apartment was so arrival was not a great experience. Not a warm fuzzy host but the place is really good. I also recommend being able to speak some Italian as the host who greeted us at the apartment had very limited English.

  • Review Submitted: Oct 7, 2016
  • Date of Stay: Sep 2016
  • Source: VRBO, from HomeAway
Owner's Response: Thanks Susan for your review. The kitchenette is fully equipped and many guest who attend cooking classes enjoy cooking their meals here; anyway the pictures are available to anyone to evaluate. Only one set of keys is provided, as clearly stated by the rental agreement to be accepted before booking. Also is good to notice that the apartment is located on the second floor and top floor without a lift, as written on the description! In fact there are about 45 steps from the street level. Unfortunately this make my apartment not suitable for those with mobility issues and in case of special need with luggage a good advise is to ask for help before arrival in order to have someone able to help. The person who checked you in had a wrist surgery so it wasn't the right person. Luckily your private driver helped you to carry luggage on arrival and we provided another person to help on departure. You should also have known where to find exactly the apartment because this and many more instructions are given after reservation. The person who was there to welcome you, 3 hours before the earliest check-in time, had a limited English that had never prevent no one to check in smoothly and for sure no one never needed to speak a word in Italian, neither you. Of course I'm always at disposal by email or phone during the stay, I indeed responded to your requests.
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Prices & Availability

Prices for this holiday apartment in Duomo, Florence

Rental Basis:
per property
Owner accepts payment in:
Convert Currency
Rental Period Minimum Price Additional Nights Weekend Night Weekly Monthly Event Price
15 Jan 2017 - 25 Mar 2017
4 night minimum stay
for 4 nights
Notes: Rates are based on 2 guests; add £13 per night, per additional guest
26 Mar 2017 - 30 Jun 2017
4 night minimum stay
for 4 nights
Notes: Rates are based on 2 guests; add £13 per night, per additional guest
1 Jul 2017 - 31 Aug 2017
6 night minimum stay
for 6 nights
Notes: Rates are based on 2 guests; add £13 per night, per additional guest
1 Sep 2017 - 4 Nov 2017
4 night minimum stay
for 4 nights
Notes: Rates are based on 2 guests; add £13 per night, per additional guest
5 Nov 2017 - 22 Dec 2017
4 night minimum stay
for 4 nights
Notes: Rates are based on 2 guests; add £13 per night, per additional guest
Christmas & New Year
23 Dec 2017 - 13 Jan 2018
5 night minimum stay
for 5 nights
Notes: Rates are based on 2 guests; add £13 per night, per additional guest
My Standard Rate
4 night minimum stay
for 4 nights
Notes: Rates are based on 2 guests; add £13 per night, per additional guest

Additional pricing information

Refundable Damage Deposit £258

Rates for 14 days or more: 20 € per night lower than 7 nights or more rate.

Owner's Cancellation Policy

  • Cancelled bookings will not receive a refund.
Enter dates for accurate pricing


Nearest Airport
7 Kilometres
Florence (FLR)
Nearest Train
700 Metres
Firenze Santa Maria Novella
Nearest Motorway
7 Kilometres
Car: not necessary

The apartment is located in the heart of Florence: just next to Palazzo Medici Riccardi, at the corner San Lorenzo Church complex. 

This is an area with a lot of shops, restaurants and grocery stores including the Central Market (Mercato Centrale).

It takes less than 5 minutes by walk to the Duomo, the Mercato Centrale and the Accademia Gallery, less than 10 minutes to the Palazzo Vecchio, the Uffizi Gallery and the Ponte Vecchio. Finally, it takes about 10 minutes by foot to reach the Santa Maria Novella railway station, the central and most important in Florence.

This excellent location will allow you to discover by walk our beautiful city and its historic centre, Unesco World Heritage since 1982, which is mostly a quiet pedestrian area.


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