Few people forget their visit to Moraira, and fewer still do not return on holiday here year after year, having discovered the jewel in the Costa Blanca's crown.

Moraira's roots are those of a small fishing village and one of the first things you realise when you arrive is that unlike the other resorts along the Spanish coastline, Moraira has not forgotten its roots. Although Moraira has grown in recent years, becoming one of the most popular destinations on the Costa Blanca it has not sold-out to the tourist boom and isn't plagued by the high rise buildings and overcrowding of other resorts.

The town centre and beaches are very clean and attractive and an obvious attention to detail has gone into the town's planning, this is apparent in everything you see, including how easy it is to park in the town centre itself, essential if you are on holiday with children.

Quite simply, Moraira is now the most exclusive and pleasant place to stay whilst on holiday on the Costa Blanca, perhaps in Spain. It still has all of the charm of a small picturesque fishing town nestled between mountains and vineyards but at the same time has grown to offer almost everything to everyone that stays here.

Moraira's two main beaches are made up of clean golden sand and nestled in attractive bays, swimming here is safe and pleasant and the beach is cleaned daily. Moraira's main beach is situated right next to the town centre with convenient pedestrian walkways and a park area meaning that it is not necessary to cross any busy roads to get to the town or the marina from the beach

Moraira offers a huge variety of restaurants and bars to cater for every taste and budget. Whether you are looking for typical Spanish cuisine in Spanish surroundings or international cuisine like Chinese, Japanese, Greek, Italian then Moraira offers it all in style.

As the sun goes down and your meal is finished you can always head to one of Moraira's many cafe bars and sit and watch the world go by.

For those with small children there is an excellent permanent small fairground. There are many small rides, mostly suitable for the young but even adults can participate in the bumper cars and hover boats. Once you are finished at the fair you can choose from one of several places that serves every flavour of ice cream or browse the stalls of the interesting street market nearby

Intertwined with Moraira's restaurants and bars are many interesting shops that stay open late into the evening. These range from the usual tourist fare, to designer clothing, art galleries, Spanish leather goods and fresh produce that can be found in the local shops.

The Friday market held opposite the town centre is an excellent opportunity to purchase all manner of fresh produce as well as imitation leather goods, clothing and jewellery. For the adventurous a fresh fish market at which all are welcome is held in the town's marina every morning except Sunday.

Just walking around Moraira is a rewarding pursuit in itself - the central market square has many places to sit down and eat or drink, the streets are a mix of quaint cobbled narrow alleys and modern avenues lined with palm trees and fountains and there are many quiet places to sit and watch the world go by or to watch the sea and stunning vista along the coastline to Calpe.

For the active Moraira offers an excellent array of sports to suit all, including jet ski hire, water skiing, deep sea fishing, diving tuition and equipment hire, tennis courts, a golf course, mini golf and mountain bike hire. For children there are specially designed park areas to play safely in and around the town.

Moraira is geographically situated in a perfect location, around Moraira itself the landscape changes from the desert like flatness of Alicante to become greener and more undulating as you head North. It is an ideal location to easily visit other towns including Guadalest, Benidorm, Calpe, Javea, Valencia, Alicante and Denia.

Alternatively for a great day out visit Paramount Theme Park, Aqualandia, Mondumar, Font D'Algar or even Valencia for it shopping and culture.

Ultimately, whether you choose to lounge by the pool or on the beach, eat at a one of the many restaurants or visit other nearby towns, villages or attractions we know your holiday in Moraira will offer you what you are looking for and entice you back year after year.