Demand for accommodation soars as Londoners rent their way to gold during Olympics

Enquiries for London holiday rental properties for summer 2012 131 times greater than for 2011

2012 Olympics 20 July 2011 – Figures released today by, UK arm of the market leader of the online holiday rentals industry, reveal that London homeowners are benefiting from an unprecedented demand for holiday rentals during the London Games. Demand for rental properties in London for the Olympic summer of 2012 has increased by 131 times as compared to the previous year[i].

It is expected that home owners looking to cash in on the leap of interest could generate an average of £4,500 by renting their home during the 16 day-long event; an average of £2,000 per week[ii]. Londoners thinking about doing this can now find out how much a property similar to theirs could make using’s newly launched interactive Olympic Rental Map. The Map calculates the average income you could expect to make from your home; taking into account the rental rate increase the Olympics is expected to spark as well as proximity to sporting venues and transport hubs.

The Olympics has the potential to earn millions in rental income for homeowners in the Capital. There are currently over 700 London properties available for rent on and the company is expecting weekly rental rates for those properties to increase by almost 150% on average, echoing a trend for price spikes seen during the 2010 World Cup in Johannesburg.

Tim Boughton, UK General Manager, said: “We have observed a steady increase in tourists looking for holiday rentals, with particularly high peaks in demand around major global sporting events. These latest figures confirm that London will be no exception. Enquiries for London properties have skyrocketed, particularly those properties in close proximity to the key Olympics sites and with good transport links to London’s top attractions. This, combined with the expected repetition of the 150% increase in rental prices seen at the 2010 World Cup, means savvy Londoners will truly be going for gold next summer.” Olympic Rental Map

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Media Contact:

Sarah Chambers,
Tel: 020 3513 0734


Based in London and founded in 1996, connects holidaymakers with home owners and property managers, providing access to a huge variety of great value, unique accommodation worldwide. The site offers the best choice of any UK holiday rentals website, with over 200,000 properties which holidaymakers can browse for free and book with confidence thanks to thousands of independent traveller reviews.  For holiday home owners and managers, the site provides a simple, cost-effective way to market their property and manage bookings, with unrivalled worldwide exposure for a fixed annual fee. In 2005, the site was acquired by HomeAway, Inc., the world leader of the online holiday rentals marketplace.

[i] The number of enquiries logged in Jan – May 2011 for the summer 2012 period is 131 times larger than the number logged in Jan – May 2010 for the summer 2011 period.
[ii] Based on an increase of over 100% of the standard average weekly rental rate of £900.