The Subscription Level you purchase determines which tier of the search results your property is ranked on HomeAway.co.uk and can significantly help to improve your performance.
You can also impact your position within your Subscription Level by creating a well-rounded property advert. The order in which properties are displayed within a Subscription Level is determined by a wide variety of factors which reflect their quality in the eyes of holidaymakers.
To help you improve the quality of your advert, we have now launched the Listing Scorecard, which will show you two scores based on the completeness of your listing and the holidaymaker booking experience.
The scores in your Listing Scorecard will not be visible to holidaymakers, but they will influence your position in the search results. Check the Performance tab in your dashboard and follow our recommendations to see your score go up in real time.
Check my score
Why have we done this?
- To encourage owners to market their holiday rentals as effectively as possible on HomeAway.co.uk
- To help you create a more informative advert, meaning the enquiries you receive should be more qualified
While owners and managers can impact where a property ranks in our HomeAway Sort search results, the results are dynamic and updated regularly.
Impact your ranking and improve your advert by following our recommendations below.
Top Tip: You’ll get an added boost from signing up for online bookings. 48% of UK holidaymakers prefer to book their holiday rental online*.
|| Improve your advert when you...
|| Why it matters to holidaymakers
|| Display up to 24 high quality photos. Make sure they are attractive and up-to-date.
Tip: We recommend a minimum 1024x768 pixels size for each picture.
| From your Dashboard click Edit Property & Rates in the left navigation. Then select the Photos tab.
|| A picture tells a thousand words. Holidaymakers want to know if your property looks right for them, and like to see everything including the kitchen, bathroom, external views, outdoor and surrounding areas.
| Rental Rates
|| Display rental rates for the year ahead. Include a weekly and nightly rate as well as seasonal options.
Tip: Sign up for online bookings to make sure your rental rates are always up-to-date.
| From your Dashboard click Edit Property & Rates in the left navigation. Then select the Rates tab.
|| Prospective guests want to know exactly how much their stay will cost them, and the time period they cover.
|| Accept secure payments online via HomeAway Payments or sign up for online bookings.
|| From your Dashboard, click on the Payments tab in the left navigation.
|| Accepting online payments saves time and brings peace of mind to you and your guests.
|| Keep your availability calendar up-to-date. Record every booking as soon as it is made and update your calendar regularly.
Tip: Sign up for online bookings to make sure your calendar is always up-to-date.
| From your Dashboard, click on the Calendar tab in the left navigation. Enter the details of a new reservation or update an existing one.
To sign up for online bookings, click on the Settings & Email Templates tab, and then select Set and Edit Your Online Booking Option and Rates.
| Holidaymakers often search by availability. It is frustrating for holidaymakers to enquire on a date listed as available when it is booked.
| Maps and Zoom Level
|| Set your zoom and display your map marker.
|| From your dashboard click Edit Property & Rates in the left navigation. Then select the Location tab.
|| Holidaymakers want to know where they are staying in relation to the places they are planning to visit.
| Guest Reviews
|| Request reviews as often as possible. Search rankings are based on the positive reviews past guests give you.
|| In your dashboard click on the Reviews tab, where you will find the Review Request button. Customise the form according to the details of your previous guests and send.
|| Reviews are the best way of showing that your holiday rental is credible and enforce that previous guests have enjoyed their stay which is reassuring to holidaymakers when making an enquiry with you.
|| Establish tenure with HomeAway.co.uk and become more trustworthy.
|| You'll be rewarded depending on how long you've subscribed to HomeAway.co.uk.
|| Longevity helps guests see you as a credible, trustworthy holiday rental owner or manager.
*Source: PhoCusWright European Vacation Rental Marketplace 2011
^All enquiry increases reported compare the performance of property adverts ranked at the subscription level in question, to property adverts ranked at Classic Level on HomeAway.co.uk, in Europe, from 01/01/2013 – 01/01/2014.