At HomeAway.co.uk our marketing team are dedicated to raising awareness of the benefits of renting a private holiday rentals to millions of new travellers in order to drive more enquiries and bookings for our customers than ever before.
How are we marketing your property this year?
Online display advertising - Read about our current campaign below
Extensive paid advertising on Google and other top search engines
TV advertising - See our first ever TV advert on the Travel Channel in July!
Newspapers & magazines - Offline adverts in key publications to our target audience
Social media & competitions - Raising awareness through Facebook to Travel Blogs
Partnerships & Affiliates - Working with key partners to reach even more travellers
Our latest campaigns to promote your property
Reaching half a million Amazon Customers
We’re working with one of the UK’s biggest online retailers in September for our latest mail campaign. Half a million Amazon.co.uk customers will receive our promotion to spread the word about the benefits of renting a private holiday home and get the chance to enter our prize draw to win a holiday of their choice at one of the properties on our site.
Last of the Summer Vibes
This month we’re working with IPC Media to provide the entire travel section of their Last of the Summer vibes
website to promote HomeAway.co.uk properties. This lifestyle website is shared by leading magazines Marie Clare, New, Look and In Style.
Other activities in 2010
Display advertising campaigns
This year we’ve been running extensive online display campaigns to promote the great value private holiday rentals offer on websites such as The Telegraph, The Independant and The Guardian, as well as many other sites which target our key audiences. Our last campaign showed our ads on 50 million pages and we’ll be running more later in the year.
Great performance in the search engines
Our team of search engine optimisation experts work tirelessly to keep our site at the top of the search results when travellers are looking for holiday accommodation. Their work is complemented by significant investments in paid search advertising (PPC).
TV advertising on the Travel Channel
Running throughout July, our advert on the Travel Channel and their website gave one lucky viewer the chance to win a holiday in one of our Sardinia properties. See the TV ad here
Press and Social Media
Our PR team are constantly spreading the word about the benefits of private holiday rentals through the national press
and social media such as Twitter
and travel blogs.
In 2010, the innovative Grantourismo
project sees us sending two travel journalists around the world in holiday homes. Their fascinating journey is chronicled on the Grantourismo blog which is promoted to millions of travellers through our site, newsletters, other travel blogs and the press.
Newspaper and magazine advertising
In addition to getting great coverage in the national press all year round, we also advertise in key publications such as our latest ads in She and Food & Travel magazine.