Are you renting out a holiday home or are you planning on listing your home via HomeAway? Be it a beautiful cottage or a central townhouse, UK homeowners could earn an average of £15,150* per year by renting out their homes as holiday rentals through the HomeAway website.
To make sure you’re set up to be the host with the most, it’s important to take some advice from someone who knows a thing or two about creating a welcoming, home away from home environment. And who better than the wonderful TV homestyle consultant, Laurence Llewelyn-Bowen? Here are the top tips for rental bliss from Laurence and HomeAway.
1. It’s all in the presentation
Make sure you choose photos that show off your home in all its splendor – good quality photos of inside the home are key for successful listings and far more appealing to potential guests than pictures of the surroundings. On HomeAway, holiday home owners can upload up to 50 images to make their holiday home shine for guests.
2. Collect reviews
The more your guests love your property, the more wonderful their review will be! With 28%** of holidaymakers saying they read reviews and then feel confident about the property they’re looking to book, it’s important to collect and encourage holidaymakers to leave reviews of their stay. This will be sure to help attract future guests.
3. Make sure the price is right
Keeping a close eye on the competition seems to be a no-brainer for a resourceful property owner, but it’s something you should really consider doing. Over half (66%)*** of holiday home owners benchmark their property against others listed in their local area, whilst 46%**** say they use the prices of local hotels to determine their nightly rate. And to make it super easy for home owners to know how much money they could make by renting their holiday home, HomeAway’s online holiday rental calculator helps to figure it out.
4. Provide plenty of information
Provide plenty of nuggets of helpful information for your guests in the form of a welcome pack – such as how to work gadgets in the home, like coffee machines, the TV, the dishwasher etc. By including luxuries and welcoming home comforts like TV subscriptions, you can improving the experience for your guests.
5. Don’t forget the must haves
Make sure your guests are supplied with the basics such as clean towels and bed linen, loo roll, laundry detergent and hand soap – all the little essentials that go a long way in making someone’s stay that little more hassle-free. And if you really want to treat your guests, why not leave out shampoo, conditioner and body wash.
Go the extra mile
Other things to consider, which will make your guests feel like you’ve gone the extra mile, is stocking up the kitchen with essentials like coffee, cooking oil or herbs. If you know your guests will be bringing children, you could also leave out some toys and activities and if they’re bringing the dog, a few dog toys and a water bowl is sure to please.
Now, the final thing to consider - what are you going to do with all the extra income you make from your home? Perhaps you could use it to pay for holidays of your own, on home improvements – or maybe a beautiful new three-piece suit, just like Laurence.
So, there you go, it’s the least we can do to help get your property in tip top condition and make sure guests have a wonderful stay, that feels like a home away from home.
*HomeAway UK Customer Satisfaction Survey, Q2 2019. Annual average based on UK property owners renting out for 18 weeks for an average of £842”
**HomeAway Traveler Planning and Brand Report, December 2017
***Online survey conducted by Atomik Research among 1,002 UK homeowners who let out their home to holidaymakers. The research fieldwork took place between the 11th and the 15th of October 2019.
**** Online survey conducted by Atomik Research among 1,002 UK homeowners who let out their home to holidaymakers. The research fieldwork took place between the 11th and the 15th of October 2019.