Booking enquiries boom 695% for London homes during Olympics

HomeAway.co.uk offers special two-month subscription for UK homeowners


07/03/2012 - With the Olympics still five months away, booking enquiries for London properties in July and August in 2012 have increased by 695%* compared to the same period last year. As the date of the Games looms nearer HomeAway.co.uk expects London homeowners will see an even greater influx of enquiries as tourists from around the world look to finalise their travel plans.

On HomeAway.co.uk the top ten source markets for London booking enquiries for July and August 2012 are the USA, UK, Netherlands, Germany, Australia, France, Italy, Spain, Canada and Belgium.

Andy Cockburn, Regional Director for HomeAway UK comments, “Many owners advertising properties on HomeAway.co.uk have reported that they are already completely booked up, with rents between 70% to 200% higher than standard rates typically being achieved. Even with these higher rates, rentals still provide unrivalled value for money when compared to local hotels. It is little wonder London homeowners are experiencing record demand.”

Properties available for rent range from smaller flats and houses in the outer boroughs and suburbs from around £1,000 per week, to large luxury houses in excess of £15,000 per week. Homeowners and travellers looking for a price guide can find a useful infographic on HomeAway.co.uk, and homeowners wishing to advertise their properties can take advantage of a special two-month subscription deal for £49 (+VAT).

Mr Sansom, an advertiser on HomeAway.co.uk reports, “We added our property to HomeAway.co.uk in September 2011 and have been very pleased with the results. We had over 35 enquiries for the Olympics and are now completely booked up for both the main games and the Paralympics. We charged 70% more than our standard rates which we felt was fair and our guests are coming from far and wide: Australia, New Zealand, Spain and Romania!”


- ENDS -


* based on booking enquiries for July and August 2011 from January 2010 up until the end of February 2011, compared to the same period in 2011-2012.


NOTES TO EDITORS:


UK 2012 summer offer for homeowners

For UK homeowners wishing to advertise their properties for rent to domestic and international tourists visiting the country this summer, HomeAway.co.uk is offering a special short-term two-month advertising subscription for £49 (+VAT), available from early March until the end of June.  Quote discount code LDN2012 when ordering from www.HomeAway.co.uk/UK2012.

London homeowners available for interview

HomeAway.co.uk has a wide variety of London homeowners who are happy to talk to press about their experience of renting out their property for the Olympics. These range from private clients to property managers, and small apartments to large luxury houses, plus one lady who is renting her primary home.

Media contact

Sarah Chambers, PR Manager
020 3513 0734 / schambers@homeaway.co.uk