Why you should always keep your Availability Calendar up to date
keeping your availability calendar up-to-date can impact where you rank within your subscription level. We recommend you record every booking you get immediately for optimum results.
The Availability Calendar is where you show your potential customers which days are free to book, which days you special offers apply to and which days are reserved for guests or your own personal use.
It is vitally important that you keep your Availability Calendar up to date. 40% of calendars are thought to be not up to date on HomeAway.co.uk. One of the reasons for this is that many owners simply forget. Not making this a priority is a dangerous habit to get into, because disorganisation can lead to mistakes like double bookings.
Another reason is that many owners think that if they have a lot of free space travellers are more likely to make an enquiry. One popular myth is that if you don’t show when you are booked, you can convince enquirers who want to stay on booked up days to change their holiday plans, and book a stay when your holiday home is free.
This practise is very counter productive. Travellers know the specific dates they want to travel. They have work, family and social commitments, so are unlikely to change their plans to suit you. Also, in the days of booking holidays online, travellers expect a quick and convenient service. It takes just a few minutes to book a hotel room on Expedia, or a flight with a leading airline. Most travellers are going to find days of back and forth emails very frustrating and are likely to move onto one of your competitors.
Not keeping your availability calendar up to date can also make it look like less holidaymakers have chosen to book with you, making you look very unpopular. People like to conform to the safety in numbers rule. If they see that you are taking a lot of bookings they’ll feel reassured that you offer a great self catering accommodation service. If they think that you haven’t taken any bookings they are likely to assume that there is something wrong with your property.
The Holiday Home Advertising Checklist
Many second home owners are getting more internet savvy, and are using great holiday home advertising websites like HomeAway.co.uk and OwnersDirect.co.uk to reach a mass audience of travellers looking for the holiday rental experience.This checklist is designed to help you advertise. Holiday home owners often sell their wonderful properties short simply by not making the most of the service we provide. Whether it’s writing descriptions that don’t display a competitive advantage or uploading photos that miss out the property’s best features. Luckily after sixteen years in the business we know a thing or two about holiday rental advertising. We’ve put our heads together to create a comprehensive list of everything you must include if you advertise a holiday rental property.
Please note: The Availability Calendar is now called Availability on your advert tabs.