How to Convey Important Location Information to Potential Customers
When writing a Location Description the general rule to follow is that more is more. In the eyes of many travellers the location makes the holiday, so give them as much information about where you are as possible.
The Google Map Feature
First of all set the Google Map feature. To do so you need to submit your exact address. Don’t worry, this won't be visible on your advert, it’s so the map can pinpoint your location accurately. The Google Map is an important feature that too many owners don't use. It allows travellers to see where the property is in their desirable location, and locate the exact proximity to different attractions. It’s a real selling point.
Please note: If you don't feel comfortable displaying the exact location of your home on the Google Map, use the security settings to limit how closely a traveller can zoom in to view your property. This means a traveller can still get a general idea of your location, without you giving away your exact address.
Already a customer? Read the FAQ: How do I add a Google Map to my Advert?
Good news: setting your Google Map can now impact where you rank in the search results.Learn more about Quality Sort and the other criteria that contribute to your search results ranking.
The Location Description
The second job is to write a great Location Description. You will get one thousand characters to do this, so make every word count. Just as you were selling your holiday home when you wrote your Property Description, you are now selling a holiday experience by describing everything the area has to offer. Convince the travellers that your home is at the centre of the action, the place to escape from it all, or is the most convenient distance to the top sight seeing spots.
Sometimes, doing a bit of research can really pay off. You’re probably very familiar with your area, but different people choose a holiday location for different reasons. You may have bought your home for the white sandy beaches. Other people may be attracted to the area because of the places of historical interest, water sports or great shopping areas near by. When you’re marketing your property it’s important to appeal to all potential customers. By knowing what will appeal to different groups, you can hire your home out to a wider scope of holiday makers.
Write a complete description that uses all the space available. Here are some essential points every homeowner must include in their Location Description. Please feel free to develop your description around this plan. Start by describing the Unique Selling Points (USPs) of your location, and carry on from there.
1. Clearly describe the where the property is located. If the location is a real selling point, such as being right by the beach, or in a popular area of the town, then make sure you highlight this.
2. Describe what the atmosphere of the local area is like. Is it a quiet country location, or a fun beach resort? What has it got going for it?
3. List any nearby landmarks and attractions. Make sure you mention these by name. List everything that could attract a traveller and give clear explanations about what they are. You can use these recognisable landmarks to create an exciting impression of where your property is, by mentioning how far it is to each one.
4. Offer the distance to other nearby towns, cities or resorts. Let the reader know whether or not a car is necessary to get there.
5. Tell the readers about local restaurants, shopping areas, theatres and entertainment venues. Really sell these. Mention the distance.
6. List activities in the local area. If there is a famous school or area for these activities list it by name.
7. List any events or festivals that take place in your area. Explain briefly what they are. Again research will always pay off.
8. Give accurate information about the local public transport links.
As well as being informative it’s very important that you are specific. Travellers may have very particular location requirements. Instead of saying “A ten minute walk to the shops, restaurants and museums” list them by name. The same goes for natural attractions such as beaches, mountainous areas and lakes. Doing so can also increase direct visits to your advert from the search engines by more than 50% by adding plenty of search friendly keywords to your adverts.
The Local Area Information Table
The Local Area Information table is a series of details you can check off to give travellers more information about your location. It is very important that you fill the complete table accurately.
Travellers find holiday properties on HomeAway.co.uk by using the search filters. They search for locations, and property details such as certain facilities. Be sure to check off correct option in the Location Type box, as these relate to search filters travellers may use. You can choose more than one location if possible.
Be sure to tick the box for any local attraction, activity or service which you think will appeal to travellers.
It is also essential that you fill out the Transport table accurately and as completely as necessary. Travellers want to know how convenient the location is. Mentioning whether or not a car is necessary or recommended, can save travellers a lot of hassle.
Top Tip: If relevant, list your property as a golf property or ski property. They are two of our most popular search filter options, and the HomeAway.co.uk Traveller Newsletter often provide direct links to these listings pages.
The Holiday Home Advertising Checklist
Many second home owners are getting more internet savvy, and are using great holiday home advertising websites like HomeAway.co.uk and OwnersDirect.co.uk to reach a mass audience of travellers looking for the holiday rental experience.This checklist is designed to help you advertise. Holiday home owners often sell their wonderful properties short simply by not making the most of the service we provide. Whether it’s writing descriptions that don’t display a competitive advantage or uploading photos that miss out the property’s best features. Luckily after sixteen years in the business we know a thing or two about holiday rental advertising. We’ve put our heads together to create a comprehensive list of everything you must include if you advertise a holiday rental property.
Already a customer? Read the FAQ: How do I set my location and local area information?