A Complete Guide to Marketing Holiday Homes Online


At HomeAway.co.uk we want every holiday rental property out there to achieve its full potential. One thing we have noticed is that many of the great holiday homes advertised on our site are undersold by their owners. We don’t think that the fault lies in the hands of the owners; we know that all of you work hard, and are committed to your properties. We’ve realised we need to be more explicit in instructing our owners how to market their properties to their advantage.

The HomeAway.co.uk marketing team advertise your holiday homes to over 387 million holidaymaker vistis every year. The team see hundreds of adverts every day in their work, and know what appeals to our customers. We have put together this simple guide to help you make the most of our service. It will teach you how to optimise your advert for your target market, direct relevant traffic and use simple principles to get more enquiries and bookings.

Put the principles you have learned to practice when advertising your holiday rental on our website, and using other marketing channels.