HomeAway.co.uk's 2011 Highlights
It's been an innovative year for HomeAway.co.uk. We thought we would run over some of the highlights of the year that has just been.
New sites added to the HomeAway network: This year we launched HomeAway Australia, HomeAway Canada and HomeAway Mexico, giving your property more exposure around the world.
The HomeAway.co.uk Owners Summit: It was a pleasure to meet so many of you on the day and learn from your experience. Tickets are now on sale for our 2012 event.
The HomeAway translation service: Now you can machine translate your international adverts for free.
Targeted advertising: We targeted millions via online advertising, direct mail and exhibitions. Our key groups include families, the over fifties and travel enthusiasts.
Interactive games: To date we have run two holiday rental themed games on Facebook, which have generated over 12,000 entries and generated over 3000 new fans of our Facebook page. Play our current game now and help spread the word.
Our 15th Anniversary travel quiz generated was visited by over 100,000 holidaymakers. To play they had to invite friends and family to play, spreading the holiday rentals message to more internet users.
Traveller login: Holidaymakers can now create their own account on our site. This means its now easier for travellers to plan their holidays and return to their favourite property adverts.
Travel cookbook: Our Travel Cookbook has hundreds of recipes from all around the world, submitted by enthusiastic owners and food bloggers alike. In July 2011 Celebrity chef Thomasina Miers contributed six original recipes you can download from the site. There is also a video of Thomasina in action.
Search marketing: Over 50% of our marketing budget was spent on search marketing to make sure we rate first in the relevant search engine listings.