TIPS & TOOLS

    • Included With Your Advert

      Included With Your Advert

      • Overview | HomeAway Global Network | The HomeAway Translation Service

        Your HomeAway.co.uk subscription includes tools to help you run your holiday home business more efficiently and cost-effectively and help you manage your holiday rental as easily as possible.

        Your advert will be promoted across 20 international websites, spanning five continents as well as under the holiday rentals section on www.aplaceinthesun.com.

        All listings include: Full property description, Google Maps™, 24 photos, online booking calendar, reviews, rates table and the option to receive online payments and bookings via your account.

        This toolkit provides you with step-by-step guides and useful information to help optimise your listing performance and get the most from your property advert including, how to manage holidaymaker enquiries, log bookings and take payments from your guests.

        Download your copy of the User Guide

         

      • HomeAway Global Network

        When you subscribe to HomeAway.co.uk your property advert is published and translated on 20 international HomeAway sites. On these additional sites, your placement will be displayed in the search results below advertisers who have subscribed to these sites independently.

        Each advert can be managed centrally from your HomeAway.co.uk dashboard and updates will automatically be made to all your network adverts.

        Sites included in your 12 month subscription
        American Flag  HomeAway USA
        American Flag  VRBO USA
        Canadian Flag  HomeAway Canada
        French Flag  Abritel France
        German Flag  FeWo-Direkt Germany
        Portuguese Flag  HomeAway Portugal
        India Flag  HomeAway India
        Spanish Flag  HomeAway Spain
        Italian Flag  HomeAway Italy
        Dutch Flag  HomeAway Netherlands
        Norwegian Flag  HomeAway Norway
        Austria Flag  HomeAway Austria
        Argentina Flag  HomeAway Argentina
        Brazil Flag  Alugue Temporada  Brazil
        Finish Flag  HomeAway Finland
        Danish Site  HomeAway Denmark
        Swedish Flag  HomeAway Sweden
        Mexican Flag HomeAway Mexico
        Australia flag HomeAway Australia
        Colombia flag HomeAway Colombia 
        See your property adverts on these sites, by clicking on the links above and typing you property number into the search box


         

      • The HomeAway Translation Service

        Get the maximum benefit from your international advertising by using our free translation tool to translate your property advert into the other languages your property advert is published in.

        The following fields are translated automatically:

        • Your property advert headline
        • Your accommodation summary
        • The location description
        • Your rental rates periods and notes
        • Your further details about your property

        Currently we are unable to translate:

        • Photo captions
        • Any Special Offers you are currently running

        Improve the quality of your free translation

        The HomeAway Translation Service is a machine translation service, meaning the quality can vary. If you want to improve the quality of your machine translation without translating it yourself, there are some simple things you can do when writing or editing the English version of your listing:

        • Avoid typing errors, misspellings and improper grammar.
        • Do not conserve characters by eliminating spaces between sentences. This creates a continuous string of text that can't be understood by the translation service.
        • Avoid using slang and colloquialisms.
        • Writing in ALL CAPS, abbreviations and acronyms will be confusing to the translation service.
        • Always use Title Case for proper nouns such as names, events, places.
        • Avoid using long run-on sentences. It can be difficult for the translation service to understand the context of your description.

        How to opt out & add your own translation on your International advert



        Purchase a professional translation

        • Translate your advert into French, German, Spanish, Italian or Portuguese
        • 100% accurate, authentic and compelling

        Order now

        * HomeAway.co.uk aims to republish your text updates to your advert in 3 – 5 business days. However please be aware there may be busy times, during which this process may take longer. If you have a translation you need to make urgently we recommend you make the translation manually using the language editor in your owner dashboard. If you do not speak the language you can use a machine translation service like Google Translate. Please be aware that making a manual translation with the language editor will opt you out of machine translation for that particular language.

        HomeAway.co.uk customers are responsible for the content and accuracy of their listings. This is in accordance with our Terms and Conditions section 8.


         
    • Owner Dashboard
      • Your dashboard is an essential virtual tool for keeping you in control of your property and managing your holidaymaker business to its full potential. We have made it incredibly easy to use and have created a video tour below to help you learn how to navigate your way around. The dashboard keeps everything under one roof, making it a highly functional business tool.

        Your personal dashboard enables you to edit contact details, look up guest information, check how many enquiries you have received, oversee payments, manage reservations, update your calendar, check reviews and become part of the community.

         


         
    • ReservationManager™

      ReservationManager™

      •  

        Overview | Managing Enquiries | SMS Enquiry Alerts | Updating Your Calendar | Guest Reviews

        Find out more about ReservationManager™ and learn how to use all the new features.

        ReservationManager™ explained

         

      • HomeAway's dashboard enables you to manage all your enquiries from a single location.

        This video gives you a step-by-step introduction into:

        1. Managing incoming enquiries
        2. Using templates or custom messages to respond to guests
        3. Sending quotes and your rental agreement
        4. Keeping track of guest communications

         
         

      • Responding to enquiries within 3 hours increases booking conversion by up to 50%. For this reason, we strongly recommend you respond to your enquiries immediately. Signing up to receive free SMS text message alerts each time a holidaymaker enquires on your property is a quick and simple way of helping you do this.

        The SMS text message will include:

        • The holidaymaker's name
        • The holidaymaker's email address
        • The dates the holidaymaker has enquired about (if provided)

        The full details of the enquiry will be sent to your email address and stored under 'Enquiries' in your Dashboard.

        SMS Enquiry Alerts information & how to add


        Read our tips and advice about how to turn your enquiries into bookings please read our guide Responding to holiday property enquiries

         

      • Your owner dashboard makes it easy for you to manage your reservations and availability calendar from a single location.

        This video gives you a step-by-step introduction into:

        1. Viewing new enquiries
        2. Managing bookings
        3. Updating your Availability Calendar
        4. Storing guest information and contact details

         
         

      • Guest Reviews

        Reviews show that you run a trustworthy, credible service and are one of the most important tools you have to promote your rental. Holidaymakers love to see what your previous guests have written and property adverts and are more likely to enquire on properties that display reviews.

        • The number of reviews your holiday rental has will show up on your property advert thumbnail and advert header.
        • Holidaymakers can filter the search results by the number of reviews your property has

        If you have only recently started renting you can ask a friend or family member who has stayed to submit a review.

        Send a personal request for reviews to your previous guests now

        Request reviews as often as possible by clicking on 'Reviews' in your Dashboard and then use a pre-defined or custom message to request reviews from your holidaymakers.

        Request reviews

        Once the review is live on your property page you can leave a response. We recommend:

        • You thank the holidaymaker if they leave a positive review
        • You politely inform the holidaymaker that the problem has been rectified if they make a criticism

        For more information about how reviews work please see our FAQs

         

      • Guest Book Comments

        • Guest Book Comments help you rank higher in search results
        • They do not display a holidaymakers' name or profile picture
        • They show up as an Owner Submitted Review on our site


         
         
    • Online Bookings & Payments

      Simplify your booking process and increase your online visibility

      • Online booking will be the big trend for holiday rentals in 2013.

        Overview | Choosing the right option | Get started today | Did you know?

        • 48% of UK holidaymakers prefer to book their holiday rental online*
        • You can now offer your customers secure, reliable online payment
        • Saves time and brings peace of mind to you and your guests
        • Receive payments in multiple currencies - great for overseas visitors

      • Choose the option that's right for you

        HomeAway property adverts with online payments get 98% more visits from holidaymakers**

        Both Standard Online Payments and Express Online Bookings and Payments include:

        • Create email response templates for you to customise and save
        • Pre-scheduled online payment requests and reminders make you look more professional
        • Use email response templates you can personalise and save
        • Process holidaymaker refunds quickly and easily

        Payments from HomeAway

        Standard Online Payments - Receive payments on demand

        • Adds the 'HomeAway Payments' badge to your listing
        • Allows you to request holidaymaker payments via email and then receive secure credit card payments online

          Join Now

        Book Now!

        Express Online Bookings and Payments - 24-hour Review

        • Adds a 'Book Now' and 'HomeAway Payments' badge to your listing
        • Holidaymaker payments will be sent within 24-hours once you have reviewed and accepted their booking

          Join Now
         
      • Which option is right for me?

          Standard Online
        Payments
        Express Online Bookings and Payments
        Additional Security
        Accept secure online credit card payments
        •  
        •  
        Free to Set Up and Easy to Use
        No set up or monthly fees, start accepting and processing online payments immediately. Turn on, off and switch your booking option at any time
        •  
        •  
        Increased Visibility
        Add the ‘HomeAway Payments’ badge to your listing and feature in our payments search filter
        •  
        •  
        Save Time
        Use pre-scheduled online payment requests and reminders to save time and make you look more professional
        •  
        •  
        Increase Revenue
        Some of the lowest fees in the UK from 1.4%
        •  
        •  
        More Bookings
        Add the ‘Book Now’ button to your listing and feature in our bookings search filter
         
        •  
        Fill Last Minute Availability
        Bookings confirmed and holidaymaker payments sent to you within 24 hours
         
        •  

      • Get started today

        Set up your property to accept online bookings and/or payments

        1. Login to your Dashboard
        2. Click 'Payments' under ReservationManager™ in the left navigation
        3. Select the country you live in and the location of your bank and click 'Get Started Now'
        4. Choose the Booking Option you prefer
        5. Enter your deposit, fees, taxes, rental rates and Payment requests
        6. Upload your Rental Agreement and select Cancellation Policy
        7. Enter your payment details
        8. Once your online payments account is active, your listing will display a payment badge which lets holidaymakers know you accept secure online card payments.

         

      • Did you know?

        1. It is free to set up online payments and there are no monthly fees or commitment.

          A processing fee will be charged for all transactions, which is the lowest available in the UK starting at just 1.4 %.
          Learn more >>

        2. HomeAway Payments supports payments in 20 different countries and currencies.
          Learn more >>

        3. If you don’t choose to use HomeAway Payments you can still use the email templates and scheduling features in ReservationManager™.
          Learn more >>
         

      • *Source: PhoCusWright European Vacation Rental Marketplace 2011
        **Based on the number of page views per property advert in January 2013 amongst all HomeAway owners including 56,000 owners registered to receive online payments

         
    • Rental Rates Table

      Updates to the rental rates table

      • We have upgraded our Rates section to give you more flexibility in how you can set up and display your rental rates on HomeAway.co.uk. You can now more easily charge different types of rates as well as manage all your fees and taxes from one place.

        We recommend you update your rental rates to the new format to benefit from these new features.

        Update Now

        New Feature What are the benefits?

        Greater flexibility: display your different booking options within your table

        You can now display the following in your rental rates table:

        • Display a changeover day
        • Ability to set daily, weekly and/or monthly rates
        • Advanced weekend pricing
        • Set additional guest fee – allows you flexibility on how you display your rates for different levels of occupancy
        • Display your security deposit information (optional)
        Generate an instant custom quote on your property page
        • The holidaymakers will know exactly how much they will have to pay before they make an enquiry, which means it should be a higher quality lead
        • Less manual work for you
        Give holidaymakers the full picture - Manage all your rates, fees, and payment terms in one place
        • Display any additional fees (such as a cleaning fee or pet fee) and taxes you charge in a structured way; these will be added to the custom quotes generated for the holidaymakers
        • If you accept online credit card payments through the HomeAway platform, you will be able to edit your Payment Terms within your Rates section
        More choice: You can offer different types of rates to holidaymakers, depending on when they want to book:
        • Seasonal Price: Seasonal rates allow you to set prices for specific date ranges. If your market has a peak season and a low season, use Seasonal Rates to set these prices.
        • Event Price: If you plan to rent out your property for the duration of an event in your area, like a sporting event, music festival or conference, you can specify an Event Rate here.
        • Standard Price: Standard rates cover any gaps or dates that your seasonal or event rates do not cover. You can display these up to five years into the future, great for holidaymakers who want to book well in advance
        Get higher visibility in the search results
        • Makes it easier for holidaymakers to find you when they’re searching by price and date
        • Switching to the new rates format will instantly improve the quality of your listing and therefore impact your position within your Subscription Level.

        Learn more >>

         

        An improved Preview Rates section
        EU legal compliance
        • Quotable rates ensure your rates are compliant with local customer protection regulations because holidaymakers can get detailed information about all mandatory fees included in your rental amount in one click.
        Allow holidaymakers to book your property online

        Express Online Bookings and Payments are only available to listings with quotable rates.

        Learn more >>
         


        If you haven’t done so yet, we highly recommend you update your rates to appear in the new format. Simply log in to your dashboard, click the Edit Property & Rates tab to your left, go to the Rates section and follow the prompts to update your rate information. (You may want to print or save your existing rate information before switching to the quotable rates format).

        Update Now

    • Rank higher

      Improve your position within your Subscription Level

      • The Subscription Level you purchase determines which tier of the search results your property is ranked on HomeAway.co.uk and can significantly help to improve your performance.

        Learn more

        You can also impact your position within your Subscription Level by creating a well-rounded property advert. The order in which properties are displayed within a Subscription Level is determined by a wide variety of factors which reflect their quality in the eyes of holidaymakers.

        To help you improve the quality of your advert, we have now launched the Listing Scorecard, which will show you two scores based on the completeness of your listing and the holidaymaker booking experience.

        The scores in your Listing Scorecard will not be visible to holidaymakers, but they will influence your position in the search results. Check the Performance tab in your dashboard and follow our recommendations to see your score go up in real time.

        Check my score

        Why have we done this?

        • To encourage owners to market their holiday rentals as effectively as possible on HomeAway.co.uk
        • To help you create a more informative advert, meaning the enquiries you receive should be more qualified

        While owners and managers can impact where a property ranks in our HomeAway Sort search results, the results are dynamic and updated regularly.

        Impact your ranking and improve your advert by following our recommendations below.

        Top Tip: You’ll get an added boost from signing up for online bookings. 48% of UK holidaymakers prefer to book their holiday rental online*.

          Improve your advert when you... How? Why it matters to holidaymakers
        Photos Display up to 24 high quality photos. Make sure they are attractive and up-to-date.

        Tip: We recommend a minimum 1024x768 pixels size for each picture.
        From your Dashboard click Edit Property & Rates in the left navigation. Then select the Photos tab. A picture tells a thousand words. Holidaymakers want to know if your property looks right for them, and like to see everything including the kitchen, bathroom, external views, outdoor and surrounding areas.
        Rental Rates Display rental rates for the year ahead. Include a weekly and nightly rate as well as seasonal options.

        Tip: Sign up for online bookings to make sure your rental rates are always up-to-date.
        From your Dashboard click Edit Property & Rates in the left navigation. Then select the Rates tab. Prospective guests want to know exactly how much their stay will cost them, and the time period they cover.
        Payments Accept secure payments online via HomeAway Payments or sign up for online bookings. From your Dashboard, click on the Payments tab in the left navigation. Accepting online payments saves time and brings peace of mind to you and your guests.
        Calendar Keep your availability calendar up-to-date. Record every booking as soon as it is made and update your calendar regularly.

        Tip: Sign up for online bookings to make sure your calendar is always up-to-date.
        From your Dashboard, click on the Calendar tab in the left navigation. Enter the details of a new reservation or update an existing one.

        To sign up for online bookings, click on the Settings & Email Templates tab, and then select Set and Edit Your Online Booking Option and Rates.
        Holidaymakers often search by availability. It is frustrating for holidaymakers to enquire on a date listed as available when it is booked.
        Maps and Zoom Level Set your zoom and display your map marker. From your dashboard click Edit Property & Rates in the left navigation. Then select the Location tab. Holidaymakers want to know where they are staying in relation to the places they are planning to visit.
        Guest Reviews Request reviews as often as possible. Search rankings are based on the positive reviews past guests give you. In your dashboard click on the Reviews tab, where you will find the Review Request button. Customise the form according to the details of your previous guests and send. Reviews are the best way of showing that your holiday rental is credible and enforce that previous guests have enjoyed their stay which is reassuring to holidaymakers when making an enquiry with you.
        Tenure Establish tenure with HomeAway.co.uk and become more trustworthy. You'll be rewarded depending on how long you've subscribed to HomeAway.co.uk. Longevity helps guests see you as a credible, trustworthy holiday rental owner or manager.

        *Source: PhoCusWright European Vacation Rental Marketplace 2011
        ^All enquiry increases reported compare the performance of property adverts ranked at the subscription level in question, to property adverts ranked at Classic Level on HomeAway.co.uk, in Europe, from 01/01/2013 – 01/01/2014.

         
    • Increase Your Online Visibility

      Rank higher in search engine results


      • Overview | Widgets
         

        We want to help you increase the online visibility of your holiday rental on HomeAway.co.uk and on your own website too. You can now connect your website with your HomeAway.co.uk listing by adding one or more of our widgets to your personal holiday rentals site.

         
      • Widgets for your holiday rentals website

        If you have a holiday rentals website you can add a HomeAway.co.uk branded badge, also known as a widget, which links to your property advert on HomeAway.co.uk. Adding widgets to your site will enable you to:

        • Increase your online exposure
        • Share more information about your holiday rental
        • Associate your business with a trusted brand, giving holidaymakers more confidence to go ahead and book with you

        There are three widgets to choose from.

          

        Calendar Widget

        Customise the widget to best fit your website using the orientation tab and number of months or you can also display a full availability calendar.

        Add widget now

         
          
         
          

        Reviews Widget

        You work hard for your reviews, so make sure potential guests can find them. Adding the 'Reviews Widget' to your site will drive visitors to read or write reviews on your property page.

        Add widget now

         
          
         
          

        Listed Since Date

        The longer a listing has been around, the more trustworthy holidaymakers perceive it as. Seasoned listings will benefit from this 'Listed Since' badge that shows the first listing date.

        Add widget now

         
          
         

        How do I add a widget to my personal website?

        1. Login to your owner dashboard
        2. Click on your property
        3. Click on the 'Marketing Tools' tab
        4. Click on 'Widgets' and learn more
         
    • Feature in Travel Guides

      Feature your property in the HomeAway.co.uk Travel Guides*

      • You can submit your property to be featured in our travel guides. These are articles about the sorts of holidays on offer at HomeAway.co.uk, which are seen by a wide audience of holidaymakers and can help you drive more bookings.

        Before we can consider you to be featured in our online travel guides your property advert must meet our criteria. Following this criteria will also help you improve the quality of your listing and help you rank higher in the HomeAway sort.

        What your property advert needs to be considered:

        1. Display at least three reviews.
        2. Display enough attractive, good quality photographs to represent the property.
        3. Keep your availability calendar up to date with every booking you receive.
        4. Complete your rental rates table (ideally for the entire year ahead).
        5. Complete your location information and set your Google map.
        6. We are more likely to accept advertisers who have been with us for a longer period of time.

        Other features which could make you successful with your application

        1. Accept online bookings and HomeAway Payments.
        2. Your property has many "Likes" and shares on social media sites. This will happen every time someone clicks one of your Social Media Buttons

        *We can only select your property if it fits into a category we are promoting in the Travel Guides. This is not an exhaustive list and the selection of property listings is at the discretion of HomeAway staff.

        Why Feature in the HomeAway.co.uk Travel Guides?

        Get More Enquiries and Online Visibility

        • The HomeAway.co.uk Travel Guides receive thousands of visits from holidaymakers every day
        • They feature in our bi-monthly travel newsletters sent to thousands of holidaymakers
        • We feature them on our Facebook and Google+ pages
        • If we select your property you will receive a personalised Travel Guides badge to add to your personal holiday rentals website
         
    • Expand Your Social Network

      Increase Your Online Presence

      • Your property advert has five social media buttons which allow holidaymakers to share their enthusiasm for your rentals via the top social networking sites. Social networking sites have a viral effect. This means if someone posts a piece of online content, such as your HomeAway.co.uk property advert, onto their online profile it will be seen by all of their online contacts. They can share it with their contacts – so it will be seen by their contacts in turn, giving you potentially unlimited online exposure.
         

        What is it? What it does Why it matters
        The Facebook share button

        It will post your property and a link to the holidaymaker's wall (Facebook message board) If someone shares your property it will be seen by their Facebook friends, who in turn can like it and share it with their friends.
        The Facebook "Like" button

        The person's Facebook contacts will be able to see they "Like" your property. A link will be included. If someone "likes" your property it will be seen by their Facebook friends, who in turn can like it and share it with their friends.
        The Twitter button

        The holidaymaker can "Tweet" about your property advert A link to your property and their comments will appear on the holidaymaker's Twitter feed. Their followers can "Retweet" (repeat) that person's tweet on their feed.
        The Google Plus "+1" button

        The holidaymaker will "+1" your property page, and share it with their Google Plus "circle". Google Plus users can share online with content and talk about it with a specific "circle" (social group). This means they will share property pages with other like minded people, helping you find a target audience.

        If your property advert comes up on a Google search, holidaymakers can also see which of their online contacts have "+1" your advert.
        The Pinterest button

        Holidaymakers can "Pin" your Property advert on their pin board. You will get a link back to your property advert and a stunning image. Pinterest is a very personal social networking platform that allows users to create pin boards that showcase their favourite things they have found online, as well as personal photos. People often use it to plan important events such as a holiday.


        Our PR team are dedicated to engaging with holidaymakers via all of these social networking platforms to promote holiday rentals. To help yourself get more individual exposure for your property we recommend you to take the following steps.

        1. If you have an account on any of these social media platforms use these buttons to share your HomeAway.co.uk property advert so your online contacts can see them.
        2. Encourage your online contacts, friends, family and most importantly previous guests to use these social media buttons.

        If you're interested in setting up social media accounts to for your holiday rentals business please read our guide Using social media to promote your holiday rental.

         
    • Subscription Levels

      Subscription Levels

      •  

        Overview | Pricing and Features

        Your Subscription Level is the most important consideration when setting up your HomeAway.co.uk property advert or improving the performance of an existing listing*. This short video explains our five subscription levels to help you decide which level is right for you.

        A higher search position gives you more enquiries.

        Upgrade Now

        You will be ranked in your subscription level in every geography i.e. your village, town, city, region and country, on HomeAway.co.uk. From January 2013 your Subscription Level will also apply on HomeAway.com, VRBO.com, Abritel.fr or FeWo-Direkt.de if you buy an upgrade to any of these sites, making them even better value.


      • Pricing and Features

                   
        Price
        Annual Subscription
        £249 £299 £389 £549 £799
        All Listings Include Full property description, Google Maps™, 24 photos, booking calendar, reviews, rates table, optional online booking and payments tool, listings on www.aplaceinthesun.com
        Search Position
        Determines where your property ranks in HomeAway.co.uk's search results
          Above Classic Above Bronze Above Silver Above Gold
        Featured Listing
        Display your property in the 'Featured Holiday Rentals' area at the top of your region's search pages.
           
        •  
        1 month
        •  
        6 months
        •  
        12 months
        Homepage Showcase
        Your property will be displayed in rotation on the HomeAway.co.uk homepage
             
        •  
        •  
        Will upgrading my subscription level boost my performance?^   Generates
        on average
        22% more enquiries
        than Classic Level
        Generates
        on average
        62% more enquiries
        than Classic Level
        Generates
        on average
        192% more enquiries
        than Classic Level
        Generates
        on average
        515% more enquiries
        than Classic Level

        Did you know? - You can positively impact your placement within your subscription level by optimising your property advert.

        Learn more >>

        Subscription Levels FAQS

        *Upgrade your Subscription Level at any point during your subscription and gain immediate access to the added features higher Subscription Levels offer

        **Formerly a 'Basic Listing' on HomeAway.co.uk

        ^All enquiry increases reported compare the performance of property adverts ranked at the subscription level in question, to property adverts ranked at Classic Level on HomeAway.co.uk from 01/01/2013 – 01/01/2014.

        All our prices are exclusive of VAT

         
    • International Advertising Options

      Global advertising options: target the international audience of your choice

      • HomeAway.co.uk is the number one holiday rentals site in the UK. Did you know that when you subscribe to us, your listing is also promoted across HomeAway's network of 20 international holiday rentals sites, allowing you to target holidaymakers across the globe? Your listing will appear below the property adverts belonging to owners who have subscribed to these sites independently.

        You can purchase an upgrade to get more exposure on these sites through your HomeAway.co.uk subscription, for a fraction of the cost of subscribing independently. It's the most cost effective way to improve your performance on our international sites.


        Who do you want to target?

               
               
        £13 per month
        for the remainder of your subscription
        £21 per month
        for the remainder of your subscription
        £27 per month
        for the remainder of your subscription
        £37 per month
        for the remainder of your subscription
        Save 27%
        off the RRP
        Save 42%
        off the RRP
        Save 67%
        off the RRP
        Save 64%
        off the RRP
        Your property advert will appear on our sister holiday rentals site OwnersDirect.co.uk Your property advert will be upgraded on HomeAway.com and VRBO.com Your property advert will appear on seven of HomeAway's holiday rental sites in Europe Your property advert will appear on eleven of HomeAway's global holiday rental sites
        Why upgrade?
        • Each site receives 80% unique traffic, so your property will be visible to a new UK audience
        We love Owners Direct
        • The UK's most Searched for holiday rentals site
        • Receives 200k enquiries a month
        • Over half a million holidays arranged through Owners Direct in 2012^
        Why upgrade?
        • Reach the largest online audience of US holidaymakers searching exclusively for holiday rentals
        • HomeAway.com receives almost 800k enquiries a month
        • VRBO.com receives over 12 million visits from holidaymakers a month
        Why upgrade?
        • Includes OwnersDirect.co.uk, and market leading sites Abritel.Fr and FeWo-Direkt.de
        • You will also target Scandinavia, Holland and the South of Europe
        Why upgrade?
        • Includes the entire contents of the European and US Bundles
        • You will also reach holidaymakers in Australia, New Zealand, Canada and South America
        You could double your booking enquiries* You could receive 98% more booking enquiries** Individual upgrades to HomeAway's European sites are also available, if you only wish to target holidaymakers in a particular country You could receive x6 more booking enquiries^^

        The sites you upgrade to are managed through your HomeAway.co.uk account, so there's only one availability calendar to maintain. Every booking enquiry comes directly to you, commission free.


        How the Global Network fits into your marketing mix?

        • If you have an upgrade to HomeAway.com, VRBO.com, Abritel.Fr or FeWo-Direkt.de you will also rank at your HomeAway.co.uk Subscription Level on these sites.
        • If you have a Featured Listing or are promoting a Special Offer to holidaymakers these will show up on any HomeAway website you have purchased an Upgrade to. (Excludes OwnersDirect.co.uk and VRBO.com).

        What do other owners say?

        I'm on the Global Bundle, so I get HomeAway.co.uk and Owners Direct and all the different countries. I get quite a few international enquiries which is great. I compiled a list of all the different countries that people who have stayed in our house are from, and I think it was up to 15 or 18 countries the last time I checked.

        Marilyn Kendall,
        Properties #85530 and #85680, Florida, USA

         

        Translating your advert is easy

        You can use the free HomeAway Translation Service to machine translate your property adverts on the international sites. OR you can purchase a professional translation.

        Order now

        Savings communicated for the UK Upgrade and US Bundle products compare the price of the upgrade to the price of subscribing to these sites independently. Savings communicated for the European Bundle and Global Bundle products compare the price of the upgrade to the price of upgrading to these sites separately.

        All price uplifts communicated refer to the performance of HomeAway.co.uk owners with the upgrade in question, compared to those with no upgrades products.

        These products are additional costs on top of your 12 month HomeAway.co.uk subscription. If you purchase this product after your main listing has gone live you will be charged on a pro-rata basis. All our prices are exclusive of VAT.

        ^Based on the enquiries received in the last 12 months and the reported conversion rate of enquiries to bookings

         
    • Featured Listings & Special Offers

      Featured Listings and the Special Offers Directory

      • Overview | Featured Listings | Special Offers Directory

        Looking for some extra exposure? Purchasing a more competitive placement on HomeAway.co.uk is one of the most effective ways of getting more enquiries from holidaymakers. Choose a Special Offer or Featured Listing to help highlight your listing on the search page or fill last-minute availability.

        • Featured Listings – appear at the top of the search results page for your region
        • Special Offers – promote your property as one of the best deals in your area
         

      • Featured Listings

        • Your property will appear in one of the prime slots at on rotation at the top of the search results.
        • Property adverts that add a Featured Listing gain on average 155% more enquiries.
        • We actively promote Featured Listings to over 1 million holidaymakers in our travel newsletter.

        How much is a Featured Listing?

        Featured Listings can be added to your subscription for 1, 3, 6 or 12 months:

        • 1 month Featured Listing: £59 (€79)
        • 3 month Featured Listing: £89 (€119)
        • 6 month Featured Listing: £149 (€199)
        • 12 month Featured Listing: £199 (€259)
        Order now

        Please note: Featured Listings can only run during your current subscription and therefore you can only add a particular duration if you have enough months left on your current subscription. For example 12 month Featured Listings are only available for renewal orders or new listings.

        How to to place an order for a Featured Listing

         

      • Special Offers Directory

        Property adverts on HomeAway.co.uk that promoted a Special Offer saw an uplift in enquiries of 67%.

        Since holidaymakers love a bargain, we've made it very easy for them to find property adverts in the Special Offer Directory on HomeAway.co.uk (other sites may feature differently):

        • Highlights your property in search results
        • Displays your offer on your property details page
        • Promoted in our traveller newsletter, regularly sent to more than 1 million holidaymakers
        • Featured on the HomeAway.co.uk homepage

        How much does it cost to promote a Special Offer?

        Your property can be added to our Special Offer Directory for between 2-6 weeks:

        • First 2 weeks: £29 (€39)
        • Additional weeks: £14.50 (€19.50)

        Order now
         

        How to add and get the most out of your Special Offer


        Featured Listings and the Special Offers Directory are additional costs on top of your standard 12 month HomeAway.co.uk subscription. All our prices are exclusive of VAT.

         
    • Promote Multiple Rental Units

      Add additional rental units to your advert

      • If you have multiple rental units available, selecting a multi-unit listing is the most cost effective way to advertise them all on HomeAway.co.uk.

        Multi-unit options are suitable for properties on the same site. For example, apartments in the same building or a group of cottages on the same estate. They are not suitable for properties on different sites because they do not have separate location details

        The most cost effective solution for advertising multiple rental units

        Adding a Multi-Unit option to a standard HomeAway.co.uk property advert is just £129 (€159) saving you 48% off the cost of purchasing a separate full listing.*

        You can add up to 4 additional rental units to your listing for just £129 (€159) each.

         

        How to Create a Multi-Unit Advert


        *You must purchase a standard HomeAway.co.uk Advert for £249 (€299) to be able to purchase a Multi-Unit option. All our prices are exclusive of VAT

         
    • Frequently Asked Questions

      Frequently Asked Questions

      • Your HomeAway subscription provides you with a number of free, optional tools to enable you to get the most form your listing.

        Here are some of our most frequently asked questions on how to improve the performance of your listing and some quick solutions to help you boost your holiday rental business.

          To improve this Use this
        How can I rank higher in HomeAway Search Results? Rank higher in our onsite search results and get seen by more holidaymakers NEW – Upgrade your subscription level to rank higher in the search results.

        Learn more

        FREE – Follow our simple steps to create a higher quality property advert and rank higher within your subscription level.

        Learn more
        How can I run my holiday rental business more efficiently and improve my holidaymakers' experience? Set up your account to accept online bookings and/or payments. FREE - Use ReservationManager

        Learn more
        How do I get more exposure on the HomeAway Global Network? Upgrade to any of our international sites and benefit from higher search ranking on your chosen site. Target a specific region with an International Upgrade

        Learn more

        NEW – Target the UK, US or multiple regions across Europe or the Globe with a bundle package

        Learn more
        How can my listing receive more onsite exposure? Get an exclusive placement on HomeAway.co.uk Featured Listings - appear on rotation in one of the prime slots above the search results.

        Learn more

        Special Offers – promote an offer to holidaymakers.

        Learn more
        What can I do to build holidaymaker trust and make my listing more credible? Prove that your holiday rental is credible and previous guests have enjoyed their stay. FREE – Request Reviews from your previous guests

        FREE - Add Guest Book Comments to your property advert.

        Learn more
        How can I rank higher in search engine results such as Google and Bing? Higher placement in the results of Search Engines like Google and Bing FREE – Use our Free Marketing Tools

        Learn more
        How can I increase my online presence through social media? Allow holidaymakers to post your property page on their online social media profiles FREE – Make the most of the Social Media Buttons on your property advert.

        Learn more
         
    • Help Centre