South by Southwest
South by Southwest isn’t one festival, but three, comprising film, music and interactive events in Austin, Texas every year. Held in March since 1987, it lasts for around ten days, and the South by Southwest (or SXSW) music festival is now one of the largest of its kind in the US. A truly huge event, it sees around 2,000 performers play 90 venues over the duration, with international and national bands of all genres taking to the stage. The aim of all three festivals is to feature the very best music and film: both tourists and top scouts come from all over the world, not only to have fun, but to find and experience the ‘next big thing’.